Branding clothes
Branding clothes is one of the most effective methods of brand promotion. Almost every service company uses this type of advertising - restaurants, shops, cleaning companies and many others. You will stand out from other companies if you order your own design rather than just buy a ready-made uniform. Clothing with a logo will help promote almost any business. But there is one important point - pay special attention to the quality of clothing, do not strive to save money. Do not forget that your employees should always look neat and clean clothes, because they - the face of your company. Such advertising effectively promotes sales and saves money at the same time.
Branded clothes help to actively promote the services of food delivery companies, ready-made meals and other products. If you are a business owner and you want to make sure that your investment in advertising pays off, you need to identify the tasks that branding clothes can help with.
So, branded clothing:
- Promotes brand awareness;
- You can tell by the uniform with the logo that you are dealing with a company employee;
- It is part of the company's image;
- Is an element of belonging to the company for its employees;
- Helps to create the right mood in the team.
Don't rush just to order the logo embroidery or ready-made uniforms. If you need the uniform for a one-off promotion and won't be using it later, don't put promotional information on it, as it will come in handy later. If several employees are to wear the uniform, different sizes must be ordered. If the employees will be working in winter, warm winter clothes such as jackets and waistcoats and light summer clothes with short sleeves must be ordered. When making corporate uniforms, it is important to pay special attention to design, because it is the clothing in which employees will be communicating with customers.
With orders of 100 pieces or more, the programme is free!
An offer for our wholesale customers and regular partners! The cost of the programme is always calculated individually based on the customer's needs! It is created once for a given sketch, its range is usually 500-5000 roubles! With a large order, the programme comes as a gift! We are interested in making sure our customers are satisfied! You can get all the information from our manager on the phone:
✆ 8 (921) 902-48-20 or by post: ✉ office@zigzag-24.ru
The benefits of corporate branding
What should corporate clothing be to promote your business?
Don't rush just to order the logo embroidery or ready-made uniforms. If you need the uniform for a one-off promotion and won't be using it later, don't put promotional information on it, as it will come in handy later. If more than one employee is going to wear the uniform, you should order different sizes.
If employees will be working in winter, warm winter clothing such as jackets and waistcoats should be ordered, as well as summer clothing such as lightweight short-sleeve clothing. When making corporate uniforms, it is important to pay special attention to design, as these are the clothes in which employees will be communicating with customers. The corporate form must:
- Have a company style;
- Relevant to the theme of the promotions;
- Be visible and recognisable.
Features of the apparel branding process
The most popular branding method today is logo embroidery on fabric. It's a complex process, but the result is long-lasting. The images printed on clothing retain their presentable appearance for a long time and are resistant to wear and frequent laundering. Due to modern technology and high quality materials embroidery can be applied to different types of fabric, including cotton, wool, silk, suede and imitation leather. Special threads with high UV and water resistance are used in the production. The modern, professional equipment is controlled by software. There are no colour constraints at all. The step-by-step process makes it possible to create spectacular multi-coloured embroideries with volumetric texture or to apply single-colour images.
This process includes:
- Development of the logo sketch. At this stage, the number of
stitches - the cost of the work depends on it. - Transferring the sketch to a special computer programme with
determining the size and other parameters of the embroidery. - Prepare the fabric by placing an embroidery hoop over the area to be worked on.
- Starting the embroidery process on special equipment and monitoring
process.
There are now many types of embroidery machine thread, and the wide range of colours makes it possible to create an image in any shade. The software automatically calculates the number of stitches and selects the colour of the thread for the embroidery, so that there is no mismatch with the design. Viscose or metallic threads are the most commonly used. The final product of branding clothes is sure to please if you entrust the production to qualified specialists.
Why do companies choose clothing branding?
Today, most companies have clothes with their own logo, because using corporate uniforms brings tangible benefits. Firstly, this method of promotion is considerably cheaper than advertising on banners and television. Normal promotions have bored the audience and targeted ads and commercials on television do not give a visible effect. Stylish uniforms with the company logo look spectacular and pleasing to the eye, unlike the old-style uniforms.
In addition to the benefits listed above, branded clothing can be given away as a prize in various social media promotions. Many people will be delighted to receive a stylish branded sweatshirt as a gift, which means customers will promote your company themselves. Place an order for clothing branding in St. Petersburg in our company. Highly qualified specialists will create an embroidery, taking into account all your wishes, using modern equipment and strictly following the technology of the process. We have extensive experience in this field and guarantee quality results.
Which clothes can be branded
You can order clothes with your company logo printed on them, but you can also do it in a regular patch video, which offers various advantages. We use German threads from leading manufacturer Gunold. With proper care and adherence to certain rules, the logo can last much longer than the garment itself. See below for a list of garments that can be branded.
On the shirts
Application of various symbols, drawings and emblems.
On the costumes
Various symbols on the costumes.
On hoodies
Machine marking, lettering on hoodies.
On the jeans
Artistic embroidery patterns on jeans.
On the shorts
The shorts can be decorated with any lettering.
We work with both wholesale and retail customers!
The minimum order in our company is 10 units of embroidery! However, single orders are possible under special conditions! All information you can find out from our manager by phone:
✆ 8 (921) 902-48-20 or by post: ✉ office@zigzag-24.ru
Cost of embroidery
The cost of the work is calculated individually for each customer. The price depends on the size and complexity of the design, the threads used and the number of pieces. If the print run is more than 100 pieces, the cost decreases. We sew on the clothes provided.
Let's understand the pricing system. We decided to collect in one place the logos we have already designed and embroidered. Here are 6 concrete examples of how the design can be applied. Their cost, programme price and production time.
"Amko" - The work is in size - 250x117 mm. Programme - 650 RUB. Item cost - 465.57 RUB/each. For 20 pcs. we need 2-3 days, 100 pcs. - 4-5 working days.
"Antar_s" - Size - 280x134 mm. Programme development - 500 roubles. Product - 258.25 roubles/each.
"Bilai_f" - The work is in size - 137x39 mm. Programme will cost - 600 RUB. Price of the product - 150.27 RUB/each.
"Ametun" - Blended fabric pattern. Size - 317x145 mm. The cost of the programme is from 500 roubles. Product price - 305.73 rubles/each. Production of 20 pcs. - 2-3 days. Party of 100 pieces. 4-5 working days.
"1kanal" - Size - 73x51 mm. Programme - 400 roubles. Product price - 80.20 roubles/each. Party of 20 pcs. - 2-3 days. Work from 100 pcs. - 4-5 dn.
"Bravo - Size - 216x124 mm. Programme costs 600 roubles. Product price - 313.61 RUB/each. Manufacture time 20 pcs. 2-3 days, 100 pc. - 4-5 working. days.
Please note that we do not repair clothes!
We make patches (chevrons) and embroider on garments according to a sketch provided. If you ask us to fix a 'hole' in your garment by patting it up with something, we can't do that.
How to enquire
To submit an application, you need the initial sketch image or a logo. You can come with a ready-made sketch or simply describe your idea to us, on the basis of which our programmer will create a programme for the embroidery machine. We then send the algorithm to the programmed embroidery machine. If you want us to order your own branded jumpsuits, waistcoats or aprons from our wholesale suppliers, you should contact our manager to discuss the details! You can find detailed step-by-step instructions under "Order embroidery"!
Select image
Once you have chosen a sketch, you need to set its size and shape.
Choose a base
The substrate (or underlying material) will determine how the product behaves when applied.
Call us
If you have already chosen your embroidery options, give us a call to discuss the details!
For our work to be successful and in a short space of time, a sketch is needed and it is advisable to have the product itself on hand. Then it's easier to see whether it's possible to embroider the garment in the place specified by the customer. If everything coincides with our specifications, then we take over the design and make a pilot copy. At this stage you can change the colour of the thread, location. The size and elements of the pattern change for an additional fee. It is therefore important, at the discussion stage, to establish the exact size of the image. After the design phase, the pieces are sent to the machine.
We can customise workwear with designs of any complexity - from an employee's name to a beautiful logo for your company.
If you want to create a uniform style, order polo shirts in the company colours for all employees. They can be decorated on the chest and with the company slogan on the collar. Traditional badges can be replaced with your beautiful logo, the employee's name and specialisation. Such inscriptions are usually created with metallic - gold or silver - threads. Such a shape creates uniformity, beauty, and corporate style!
